Privacy Policy

At World Fitness (“we,” “us,” or “our”), we are committed to democratizing fitness with uncompromising quality, not only in our equipment but also in how we handle your personal information. We understand that building your dream home gym is an investment in your health and future, and protecting your privacy is a fundamental part of that trust. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website worldfitnessau.com or make a purchase from us.

Please read this policy carefully. By accessing our site and using our services, you consent to the practices described herein.

1. Information We Collect

To provide our one-stop-shop convenience and seamless service, we collect information that you provide directly and automatically through your interactions with our site.

A. Information You Provide to Us:

• Identity and Contact Data: Name, email address, shipping and billing address, phone number.
• Transaction and Financial Data: Payment information (processed securely via our third-party payment gateways like Visa, MasterCard, JCB, and PayPal). Note: We do not store sensitive card details on our servers.
• Profile and Communication Data: Account password, purchase history, preferences, and any correspondence with our customer service team (e.g., via [email protected]).
• Gym Planning Data: Information related to your equipment interests, space considerations, or inquiries about our All-in-One Trainers, Complete Rack Packages, or other products.

B. Information Collected Automatically:

• Technical and Usage Data: IP address, browser type, device information, operating system, pages viewed, time spent on site, and referral URLs.
• Cookie and Tracking Data: See Section 6 for detailed information.

2. How We Use Your Information

We use your data with the same efficiency and purpose we design our space-smart functional equipment—to empower your fitness journey securely and effectively.

• To Process and Fulfill Your Order: To manage payments, shipping (including our FAST & TRACKABLE Standard or ECONOMICAL & FREE Shipping options), returns, and provide order confirmations.
• To Provide Customer Service: To respond to your inquiries, offer support, and manage your account.
• To Improve Our Website and Services: To analyze site performance, troubleshoot issues, and develop new features to enhance your shopping experience.
• To Communicate with You: To send transactional emails (order updates, shipping confirmations), and, with your consent, marketing communications about new products like Battle Ropes, Cable Machines, or special offers on Home Gym Packages.
• For Security and Fraud Prevention: To protect our website, business, and customers, in line with our commitment to uncompromising quality in transaction security.

3. Sharing and Disclosure of Information

We value your trust. We do not sell your personal data. We may share information only in the following circumstances:

• Service Providers: With trusted third parties who perform services on our behalf, such as payment processing (PayPal, card networks), shipping carriers, IT support, and email delivery services. These partners are contractually obligated to protect your data.
• Legal Compliance: If required by law, regulation, or legal process (e.g., a court order).
• Business Transfers: In connection with a merger, sale of company assets, or acquisition, where customer information may be transferred as a business asset.
• With Your Consent: In any other situation where we have your explicit permission.

Given our global reach (shipping from Memphis, USA, worldwide, exclusions apply), some service providers may be located outside your country of residence. We ensure appropriate safeguards are in place for such transfers.

4. Data Storage and Security

We protect your data with the same durability built into our power racks and cable machines.

• Storage: Your data is stored on secure servers in controlled environments.
• Security Measures: We implement industry-standard technical and organizational measures, including SSL encryption for data transmission, firewalls, and access controls.
• Payment Security: All payment transactions are encrypted using SSL technology and processed by PCI-DSS compliant payment gateways. We never store your full credit card details.
• Retention: We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

While we strive to use commercially acceptable means to protect your data, no method of electronic transmission or storage is 100% secure. We continuously work to enhance our security protocols.

5. Your Rights and Choices

You have rights regarding your personal information, reflecting our belief in putting you in control of your fitness and data journey.

• Access and Update: You can access and update your account information by logging into your account on our website.
• Marketing Communications: You can opt-out of receiving promotional emails by using the “unsubscribe” link at the bottom of any marketing email.
• Data Subject Requests: Depending on your location, you may have the right to request access to, correction, deletion, or portability of your personal data, or to object to or restrict certain processing. To exercise these rights, please contact us at the details below.
• Do Not Track: Our site does not currently respond to “Do Not Track” browser signals.

6. Cookies and Tracking Technologies

Like most e-commerce sites, we use cookies and similar tracking technologies to ensure our website functions efficiently and to improve your experience.

• What Are Cookies: Small data files placed on your device that help us remember your preferences, understand how you use our site, and personalize content.
• How We Use Them:
  • Essential Cookies: Necessary for core functions like shopping cart and checkout security.
  • Performance/Analytics Cookies: Help us understand how visitors interact with our site (e.g., which pages are most popular), allowing us to improve site design and product offerings.
  • Functional Cookies: Remember your preferences (like language or region) to provide a more personalized experience.
• Your Choices: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, blocking essential cookies may affect the functionality of our website and your ability to make purchases.

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. The updated version will be posted on this page with a revised “Effective Date.” We encourage you to review this page occasionally.

8. Contact Us